Ikea Built Something New: An Instagram Website
One of the most important things a brand can do is to make sure that customers have all the information they need to find them, follow them, and connect with them on both Instagram and other platforms. Fill out your profile, fill out your bio, and make sure you have a clear link to your main site. And, by the same token, make sure that visitors to your main site know that they can connect with you on Instagram. Instagram is built around the idea that users are sharing their own videos and images. However, sharing videos created by fans of your brand can go a long way towards creating a community on the platform. To show both good form and a healthy respect for the copyright of others, ask permission from and give credit to the originator of any images you want to regram. There are even apps for that , because of course there are. Another key tool are hashtags: successful brands use them, and use them effectively. Some of the more obvious tips for best practices include: Keep your hashtags focused. The Instagram blog uses the example of #van versus #vwvan. The latter focuses the search, while the former leaves the user wading through all types of vans to get to the brand theyre looking for.
Original article here: http://www.reelseo.com/7-tips-instagram-video-marketing/
How Facebook Moved 20 Billion Instagram Photos Without You Noticing | Enterprise | WIRED
A journalist makes a video of the Instagram logo using the new video feature at Facebook headquarters in Menlo Park, Calif., Thursday, June 20, 2013. Image: Marcio Jose Sanchez/Associated Press 2014-06-30 15:00:58 UTC Ikea and its Russian ad agency have thought up a new use for Instagram . The furniture retailer launched an Instagram account that functions like a website. As the video below explains, Ikea put its Ikea PS collection on the Instagram account ikea_ps_2014 . The account showcases all the 34 items in the collection. See also: Instagram Adds 10 New Features, So Anyone Can Be a Photo Geek Click on a picture of any of them and you'll go to an Instagram account devoted to that piece of furniture. The account makes use of Instagram's tagging features and grid structure in an unconventional way to simulate a website. Though the response hasn't been huge so far the account had around 8,600 followers at this writing it could more info serve as a template for other marketers looking to expand Instagram's functionality.
Eight engineers oversaw Instagrams infrastructure in 2013, a number that has since expanded to 20. Cabrera says the team spent the better part of a year preparing for a month of data migration. Mike Krieger. Ariel Zambelich/WIRED Since 2010, Instagram had run atop Amazon EC2, the seminal cloud computing service that lets anyone build and run software without setting up their own computer servers. To seamlessly move Instagram into an east coast Facebook data centerlikely the one in Forest City, North CarolinaCabreras team first created what essentially was a copy of the software underpinning the photo-sharing service. Once this was up and running in the Facebook facility, the team could transfer the dataincluding those 20 billion photos. The process was trickier than you might expect. It involved building a single private computer network that spanned the Facebook data center and the Instagram operation on Amazons cloudthe best way of securely moving all of the data from one place to anotherbut the team couldnt build such a network without moving Instagram to another part of the Amazon cloud.
Original article here: http://www.wired.com/2014/06/facebook-instagram/